Developing website projects requires continuous effort. Unigrafia’s web designer Risto Koljonen applied service design principles in his thesis, which focused on improving the company’s offer process. As a result, handling requests for proposals is now smoother than ever.
The thesis topic came from within the organisation, as there had been a recognised need to improve internal processes and ways of working for several years. The existing process was analysed using service design tools and a short customer survey – this helped identify more efficient ways to operate.
Unigrafia Invests in Staff Development and Learning
Koljonen praises his employer for being supportive of studying alongside work:
“I was able to complete my previously paused IT studies in two years. There was flexibility – I could spend half a day in lectures and the other half at work.”
The studies benefited both parties.
“Modelling the offer process brought clarity to our work. While most of the steps were already known, documenting, reviewing and structuring them gave the process new energy and improved our service,” confirms Mari Lindgren, team lead for graphic design at the Creative Studio.
“In the future, we can apply the same service design tools to improve other processes too.”
Once a website offer is accepted by the client, the project usually lands on Lindgren’s desk. She, too, appreciates the employer’s attitude:
“I’ve really enjoyed working here. Unigrafia continuously offers new challenges and opportunities to grow. You can learn something new every day if you want to.”
From UX Design to Maintenance – Unigrafia Offers Full-Service Website Production
Unigrafia produces a constant stream of small-scale event, campaign and project websites with only a few pages, but also larger solutions that may include intranets or other complex functionalities. Projects don’t always start from scratch – sometimes existing sites are being refreshed.
“A client’s site might be running on an outdated platform or a system that’s difficult to maintain. In those cases, we migrate the site to a more flexible content management system that’s easier to use and update. It often makes sense to update the visual identity at the same time – colours, fonts or even a full brand guideline if needed. Many are surprised to learn that all of this can be handled under one roof,” Lindgren says with a laugh.
Unigrafia’s Creative Studio offers a broad range of expertise.
“When redesigning a website, it’s worth considering the full picture,” Lindgren reminds. “In addition to static content, you can include dynamic elements or even video – which we can also produce in-house with our own video team. User-friendliness is also key. For example, complex data and large datasets are much easier to understand when they’re visualised.”